Video: The BB&T Leadership Institute - The Psychology of Better Business

Develop the potential of others through your vision.

The BB&T Leadership Institute approach

For over 60 years, we've been creating and nurturing stronger leaders through a personalized, collaborative approach.

[MUSIC PLAYING] NARRATOR: What makes a leader? 

SUBJECT 1: So I was thinking something that's-- 

NARRATOR: Is it experience? 

SUBJECT 1: --natural, full of life. Right? 

NARRATOR: Tested. 

SUBJECT 1: Bam. 

NARRATOR: Proven. What about vision? 

SUBJECT 2: It's modern. It's functional. It just makes sense. 

SUBJECT 3: Why don't we have-- 

SUBJECT 2: --both support it. 

NARRATOR: Bold. 

SUBJECT 2: I don't think that's the right call. We're going to have two pillars on each side-- 

NARRATOR: Uncompromising. 

SUBJECT 2: --that act as extra support. Necessary-- 

NARRATOR: Or is it hard work? 

SUBJECT 2: No, I-- just give us five more days, and you will have the most beautiful concourse. 

NARRATOR: Going the extra mile. 

SUBJECT 2: Five more days. 

[BACKGROUND MUSIC] (SINGING) Don't-- 

NARRATOR: Sacrifice. 

[BACKGROUND MUSIC] (SINGING) --tell me to calm down. 

NARRATOR: At the BB&T Leadership Institute, we believe it's something more. We believe the extra mile begins with a single step. Vision isn't just about your great ideas but seeing and developing the potential in others. And experience? Experience isn't only measured in years but by those who can grow from it. 

For over 60 years, we've been creating and nurturing stronger leaders, changing leaders with a desire to grow into leaders of change. Our personalized and collaborative approach is rooted in knowledge, grounded in science, and proven in business. Don't just leave a legacy. Lead one. The BB&T Leadership Institute, the psychology of better business.

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